Born on the sidelines and built for champions, Gatorade is more than just a sports drink, it’s a symbol of performance, perseverance, and purpose.
First developed in 1965 by University of Florida scientists to help the Gators football team combat dehydration in the Florida heat, Gatorade quickly became a game changer. When the Gators went on to win the 1967 Orange Bowl, word of the drink’s performance-enhancing benefits spread across the sports world. The name “Gatorade” became synonymous with victory.
Today, Gatorade remains the #1 sports drink brand in the world, trusted by elite athletes, everyday competitors, and anyone pushing their limits. With an evolving lineup of hydration, recovery, and energy products, Gatorade combines decades of sports science with the relentless spirit of competition.
From locker rooms to sidelines, from training grounds to championship podiums, Gatorade continues to fuel greatness, one bottle, one breakthrough and one athlete at a time.